The Rise of Premiumization in Print On Demand | New Now Next

Uploaded on 2025-04-21T16:01:22Z578

Premiumization, custom printed apparel, promotional merchandise and print-on-demand... they’re not just buzzwords. They’re the driving forces reshaping how apparel decorators, print shops, and ecommerce brands are building more valuable businesses.

From heat printing and DTF to DTG, embroidery, and premium fabrics like ringspun cotton and retail brands like Bella+Canvas — Our panelists explore how to stand out in a sea of sameness, elevate perceived value and design for a new generation of buyers- All to build more profit, success and relevancy for apparel decorators and custom merchandise companies.

In this episode of New, Now, Next, we'll hear from the leading voices in Print on Demand with a powerful session from the first-ever POD Conference hosted by STAHLS, industry experts Rusty Pepper (Taylor On Demand), Jenna Sackett (Group STAHLS), and Joey Klinger (SanMar) unpack how speed, quality, and sustainability are now what customers are willing to pay more for.

Learn more about STAHLS Fulfill Engine: https://www.stahls.com/fulfill-engine?utm_source=youtube-stv&;utm_medium=description&utm_campaign=fulfill-engine&utm_id=new-now-next

Whether you're a print-on-demand provider, apparel decorator, or promotional products distributor, this is your playbook for tapping into premiumization to increase margin and brand loyalty.


👉 How can on-demand go premium?

👉 Why customers are paying more for speed and sustainability

👉 Learn how brands like Kith and Coca-Cola collaborate using POD tech

👉 The role of fabric selection in perceived value

👉 Opportunities beyond apparel (drinkware, stationery, and more)

Ready to go from basic to boutique? This session will show you how.

#PrintOnDemand #HeatPrinting #PremiumApparel


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