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About Us

Why Choose Stahls'? We're Experts in the Trade.

Detroit, MI., 1932 - The history of Stahls' began in the family garage of husband-and-wife team, A.C. and Ethel Stahl. Their family business of lettering, screen printing, chenille, and apparel decorating was sparked by a combination of A.C.'s entrepreneurial spirit and his prior work experience with felt material at a manufacturing facility. Known as Commercial Art Products in 1932, one of Stahls' first products sold was chenille lettering sewn on a felt background. The felt was cut by hand; A.C. eventually developed the process of cutting material by using a die and punch press.
Today, just as in 1932, Stahls' remains the innovator and leader in pre-cut and custom athletic numbers, letters, and logos. We are well-known and respected throughout the sportswear, custom apparel, and promotional products industries for high-quality and innovative equipment, materials, and services.

Brands you can Trust

From materials, such as CAD-CUT® heat transfer vinyl, to equipment, such as our line of Hotronix® heat presses, we have the products and services to fit a wide variety of business needs. Along with the Stahls' lines of products and services, we also sell other high-quality brands. Choose from Roland®, 3M™, and more.

People you can Trust

The family values that helped Stahls' succeed in the beginning are still rooted deep in our culture today. Respect, lending a helping hand, showing compassion, encouraging creativity and innovation, and handling resources with frugality are just a few of our guiding values. Such beliefs build the foundation of our company's purpose, to set our customers up for success. This is done through educating customers on their buying decisions; providing them with quality products and services; and helping them before, during, and after the sale.

Thermo-FILM® (1967)

A breakthrough, patented combination of a polyester adhesive combined with polyurethane to create the first free-form co-polymer film. Thermo-FILM is a lightweight, durable alternative to PVC (vinyl) and the first \"green\" lettering and numbering solution.

Letter Perfect Strips (1977)

First use of rotary cutting to enable the mass production of small lettering.

Waterjet Cutting (1979)

First use of computerized water-jet cutting technology and proprietary software for offering on-demand custom words, designs, and lettering.

CAD-CUT® (1992)

First use of cuttable heat transfer films on a mylar carrier for creating on-demand logos, letters, and numbers in any quantity. One jersey, no problem.

CAD-COLOR® - P-60 Roland (1996)

First use of printable digital media for use with eco-solvent printers to create instant full color transfers for garment decoration.

STiX2 Adhesive (2014)

First family of universal heat transfer films that has the ability to stick to anything from leather to performance wear; extreme stretch; low-temperature application; and fool-proof sub-block properties.
Stahls' Garage

Where Stahls' began, the family garage of A.C. and Ethel Stahl, Detroit, MI, 1932.

Stahls' Family Today

The Stahl family today. Family members continue to play integral roles at Stahls'.

How to Shop

Product and service offerings on are divided into the following three main categories, according to our customers' business needs.
Materials >
Shop Stahls' Materials for CAD-CUT® heat transfer vinyl and twill; CAD-Color® digital materials; printable heat transfers; and other fabrics.
Services >
Shop Stahls' Services for letters, numbers, and designs; custom digital transfers; and custom cut transfers.
Equipment >
Shop Stahls' Equipment for heat presses; cutters; print/cut systems; and direct-to-garment (DTG) printers.