Because it is simple to learn and requires a low capital investment, more and more decorators are bringing heat printing capabilities in-house. It's the fastest, easiest, most cost-effective way to print samples and production proofs, and to offer quick turnaround on custom garment orders you may currently be turning down.

The ability to offer instant, on-demand personalization of a wide variety of items at a profit is the single greatest advantage of heat printing. Screen printing and direct embroidery are not always cost-effective or even possible for many items, such as hard goods, performance wear, or oddly-shaped items. In these cases, heat printing offers a quick, affordable alternative to more traditional decorating techniques.

• Heat printing is easy, and there is a short learning curve.
• It can be done in small spaces – a heat press will not take up valuable room in your shop.
• Start-up costs are low. Heat presses range in price from $595 to $2500.
• Fast and affordable, heat printing allows for high profit margins.
• It can be combined with other decorating methods to create one-of-a-kind products.
• Heat printing is great for short runs, sample production, and personalization.
• Little set-up and quick turnaround allows you to offer customers great-looking products in a short amount of time.
• Designs such as over-the-shoulder or wrap-around prints can be heat pressed onto various locations on a garment.
• Designs can be printed on various types of apparel, bags, and hard goods. A comprehensive list is available here.